Tohatsu 50 HP Outboard Price: A 2024 Buyer’s Guide & Real-World Cost Breakdown

Choosing the right outboard motor is a major investment, and the sticker price is just the beginning. Between different models, dealer fees, and essential accessories, the final number can feel like a moving target. If you’re researching the “50 hp Tohatsu price,” you’re likely looking for clarity and a true understanding of value.

Let’s cut through the noise. The price of a new Tohatsu 50 HP outboard motor typically ranges from $7,500 to $9,500 USD, depending on the specific model, shaft length, and included controls. However, the final cost can be significantly influenced by several key factors we’ll break down in this guide.

Tohatsu has built a formidable reputation among knowledgeable boaters and commercial operators for relentless reliability and straightforward value. As the world’s oldest outboard manufacturer and an OEM supplier to other major brands, their engineering is proven. This guide will provide the transparent, detailed cost analysis you need to make a confident purchase decision.

Understanding the Tohatsu 50 HP Lineup (Your Core Options)

Tohatsu offers its 50 HP power in two primary model designations. Understanding the difference is your first step toward an informed purchase and avoiding the frustration of buying under-equipped for your needs.

Tohatsu MFS 50A (Standard Model)

The MFS 50A is the foundational model in the lineup. It’s a carbureted, two-cylinder engine known for its simplicity, lightweight design, and bulletproof reliability.

Key Features: This model often comes standard as a manual start, tiller-handle motor. However, it is fully compatible with remote control installation (extra cost). It features a 12V alternator for battery charging and a through-hub exhaust for quieter operation.
Best Suited For: This is an excellent choice for boaters on a strict budget who value simplicity above all. It’s perfect for smaller jon boats, skiffs, or as a sailboat auxiliary where power tilt isn’t a critical need and a tiller handle is preferred.

Tohatsu MFS 50B (Power Tilt & Trim Model)

The MFS 50B represents a significant upgrade in convenience and is the most popular choice for the majority of recreational boaters. It builds on the reliable base of the 50A but adds a crucial feature.

Key Features: The standout feature is its integrated Power Tilt and Trim. This allows you to adjust the motor’s angle with the push of a button from the helm, optimizing performance for different loads and sea conditions, and making trailering and launching infinitely easier.
Best Suited For: Anyone running a pontoon boat, center console, or any vessel where the operator is stationed at a console. The convenience and performance benefits of power trim are well worth the investment for most applications.

Key Differences & Which Model is Right For You?

From Experience: If your budget allows even a slight stretch, the MFS 50B is almost always the recommended choice. The quality-of-life improvement from power tilt and trim is substantial and you will use it every single time you’re on the water.

Breaking Down the Real Cost of a Tohatsu 50 HP Outboard

The MSRP is just the entry point. A truly helpful guide must dissect all the elements that contribute to your final “out-the-door” price. Let’s build the total cost picture.

Base Manufacturer’s Suggested Retail Price (MSRP)

As of 2024, here is a realistic starting point for base MSRPs (without controls or propeller). Remember, this is before dealer fees and options.
* Tohatsu MFS 50A: Approximately $7,500 – $8,200
* Tohatsu MFS 50B (PT&T): Approximately $8,800 – $9,500

These prices assume a standard shaft length. They are estimates and will vary by region and dealer.

Crucial Factors That Influence the Final Price

Your boat’s specifications dictate these necessary choices, which directly impact cost.

Shaft Length (20″ vs. 25″): You must match the shaft length to your boat’s transom height. A 20″ shaft (Short Shaft) is for standard transoms. A 25″ shaft (Long Shaft) is for higher, offshore-style transoms. The longer shaft typically adds $150-$300 to the base price.
Control Type (Tiller vs. Remote): The MFS 50A may be priced as a tiller. Moving to a remote binnacle control (throttle, shift, and tilt/trim switches) requires a control box and cables, adding $400-$800+ to the project.
Propeller Selection: The motor comes with a basic aluminum propeller. For better performance, durability, and efficiency, many buyers upgrade to a stainless steel prop, which can be an additional $200-$500.

The “Hidden” Costs You Must Budget For

This is where unprepared buyers get surprised. Always factor these into your total budget.

Shipping and Freight Charges: This can range from $200 to $600+ depending on your distance from the dealer or distribution center.
Dealer Preparation & Setup Fees: A legitimate dealer will uncrate, inspect, add fluids, and test the motor before delivery. This fee is typically $250-$500. It is not a “scam”; it’s essential for warranty validation and ensuring you receive a ready-to-run motor.
Sales Tax: Don’t forget your local and state sales tax, which can add a significant percentage to the total.

Expert Tip: The single most important phrase when requesting a quote is: “Please provide your best out-the-door price.” This forces the dealer to include all freight, prep, and fees, giving you a clear, comparable number to use with other dealers.

Tohatsu 50 HP vs. The Competition: Is It the Best Value?

In the 50 HP class, you’re likely also looking at Yamaha F50, Mercury 50/60 HP (often the same block as Tohatsu), and Suzuki DF50A. Here’s how Tohatsu stacks up.

Yamaha F50: The gold standard for reliability and dealer network. It is almost always $1,000-$2,000 more expensive than an equivalent Tohatsu. You pay for the brand prestige and unparalleled dealer support.
Mercury 50/60 HP: As a sibling company, Mercury’s 4-stroke 50HP shares much with Tohatsu. Mercury commands a higher price for its iconic branding and often more extensive dealer network.
Suzuki DF50A: A strong competitor known for lean-burn fuel efficiency. Pricing is usually competitive with Tohatsu, sometimes slightly higher.

Tohatsu’s Value Proposition: You are getting proven, OEM-grade engineering—the same found in competitors’ motors—at a lower initial cost. The trade-off can sometimes be a less dense dealer network in certain areas. For a buyer prioritizing maximum reliability per dollar invested over brand-name prestige, the Tohatsu 50 HP presents a compelling, rational argument.

Expert Buying Tips: How to Get the Best Deal

Leverage strategy and timing to secure your best price. These insights come from years of analyzing marine market cycles.

Buy in the Off-Season (Late Fall/Winter): This is the #1 rule. Dealers are motivated to clear inventory before the new year and are far more likely to negotiate. From October to February, you have maximum leverage.
Get Quotes from Multiple Authorized Dealers: Use Tohatsu’s website dealer locator. Contact at least 3-5 authorized dealers via phone or email with your exact specifications. Pit their “out-the-door” quotes against each other professionally.
Consider Package Deals: If you’re also buying a new boat, the best value often comes from negotiating the motor as part of a package. The dealer has more margin to play with across the entire sale.
Verify “Authorized” Dealer Status: This is non-negotiable. Purchasing from an unauthorized seller can void your factory warranty. Confirm their status on Tohatsu’s official website.

New vs. Used: A Strategic Look

A used outboard can save money upfront but carries risk. Here’s a balanced view.

Buying New (Tohatsu 50 HP):
* Pros: Full 3-year non-declining warranty, latest technology, zero wear, known history, dealer support.
* Cons: Higher initial investment, immediate depreciation.

Buying Used:
* Pros: Lower purchase price.
* Cons: Unknown maintenance history, potential for hidden corrosion or damage, remaining warranty (if any), may need immediate servicing.

Expert Advice for Used Buyers: If you consider used, insist on a compression test and a test run on a boat. Ask for all service records. Look for corrosion, especially under the cowling and on the lower unit. A $500 savings isn’t worth it if you need a $1,500 repair in six months.

Frequently Asked Questions (FAQ)

Q: What is the fuel consumption of the Tohatsu 50 HP?
A: Fuel consumption varies with load, prop, and boat hull. At wide-open throttle, expect roughly 5-6 gallons per hour. Its carbureted design is simple but slightly less efficient than modern fuel-injected competitors at certain RPMs.

Q: Does the price include a warranty? What does it cover?
A: Yes, a new Tohatsu comes with a 3-year limited warranty for recreational use (1-year for commercial). It covers defects in materials and workmanship. It must be registered and serviced by an authorized dealer to remain valid.

Q: How does the weight of the Tohatsu 50 HP compare?
A: The Tohatsu 50 HP is very competitive. The MFS 50B weighs approximately 214 lbs (97 kg), making it one of the lighter options in its class, which is beneficial for smaller transoms and performance.

Q: Can I install the motor myself, or do I need a dealer?
A: While a mechanically inclined person can physically mount the motor, critical tasks like rigging controls, setting throttle cable tension, and linking trim/tilt systems are best left to a professional. Proper installation is key for safety, performance, and warranty.

Q: Where can I find an authorized Tohatsu dealer near me?
A: Use the official “Dealer Locator” tool on the Tohatsu USA website. It is the only reliable way to ensure you are contacting an authorized warranty station.

Conclusion & Clear Call to Action (CTA)

Choosing a Tohatsu 50 HP outboard is a decision that prioritizes proven engineering and tangible value over marketing hype. As we’ve detailed, the true cost extends beyond the initial MSRP, encompassing model choices, necessary rigging, and standard dealer fees. When you factor in its renowned reliability and competitive pricing, the Tohatsu 50 HP stands out as a rational, high-value choice for a wide range of boaters.

Making an informed decision requires looking at the total package—performance, long-term cost of ownership, and unwavering reliability. The Tohatsu 50 HP consistently delivers on that promise.

Ready to get a precise, out-the-door quote for your boat? Use the Tohatsu dealer locator tool to contact an authorized expert in your area. Arm yourself with the specifications and questions from this guide to negotiate your best possible deal on a motor that will provide years of dependable service.