Are Evinrude Motors Still Made? The Definitive Answer & What’s Next

For generations, the roar of an Evinrude outboard was the sound of summer on lakes and coastlines worldwide. The iconic brand, with its distinctive logo and reputation for rugged power, earned a permanent place in marine history. If you’re wondering about the fate of this legendary manufacturer, you’ve come to the right place.

No, Evinrude outboard motors are no longer in production. Their parent company, BRP (Bombardier Recreational Products), officially discontinued the Evinrude brand in May 2020, ceasing all production and ending over a century of marine engine manufacturing.

This guide will not only explain why this historic decision was made but also what it means for current Evinrude owners and what the best modern alternatives are for your next outboard motor.

The End of an Era: Why Evinrude Production Stopped

The discontinuation of Evinrude didn’t happen in a vacuum. It was the result of significant shifts in the marine industry and a strategic corporate decision.

The Official Announcement from BRP (May 2020)

In a move that sent shockwaves through the boating community, BRP issued a press release on May 27, 2020, announcing the immediate cessation of Evinrude E-TEC and E-TEC G2 outboard engine production. The company also revealed it was winding down its parts and accessories business.

The primary reasons cited by BRP were:

Strategic Repositioning: BRP stated it was leaving the outboard engine business to “reposition its marine business.” This involved a renewed focus on boat brands like Alumacraft and Manitou, and strengthening its partnership with market leader Mercury Marine to supply outboards for its boat packages.
Prohibitive Investment: Developing new outboard technology, especially in the face of increasingly stringent global emissions standards, required monumental investment. BRP determined this capital was better allocated elsewhere.
COVID-19 Impact: The pandemic created unprecedented economic uncertainty, accelerating the timeline for this difficult decision.

Market Forces and the Shift to 4-Stroke Technology

Beyond the official statement, the writing had been on the wall for years due to a fundamental shift in the outboard market. For decades, the debate between 2-stroke and 4-stroke engines raged. However, by the 2010s, 4-stroke engines had overwhelmingly won the hearts of consumers.

Evinrude’s entire strategy was built on its advanced direct-injection 2-stroke E-TEC technology. These engines were lightweight, powerful, and emissions-compliant. However, they struggled to shake the perception that 4-stroke engines were inherently more fuel-efficient, quieter, and more reliable for the average boater. Despite the technical merits of the E-TEC G2, the market had spoken, and it preferred 4-strokes.

What This Means for Current Evinrude Owners

If you own an Evinrude, the news of its discontinuation can be concerning. However, all is not lost. Here’s a breakdown of what you need to know.

The Lifeline: Parts, Service, and Support Availability

The most immediate concern for any owner is, “Can I still get parts and service?” The answer is a cautious yes. When BRP made the announcement, it committed to supporting the existing fleet of Evinrude motors. The company stated it would supply parts through its dealer network and honor warranties.

While BRP did not specify an eternal timeline, industry standards and their commitment suggest parts availability for a minimum of 10 years from the discontinuation date (through 2030). Your first and most important step is to establish a strong relationship with a local, authorized BRP dealer. They are your gateway to the remaining inventory of OEM (Original Equipment Manufacturer) parts.

Expert Tips for Maintaining Your Evinrude Outboard

Proper maintenance is always critical, but it becomes paramount for a discontinued brand. Following these expert tips will maximize the lifespan and value of your motor.

Source OEM Parts Now: Don’t wait for a critical component to fail. If you plan to keep your motor for the long haul, consider proactively purchasing common service items and wear parts while OEM stock is still readily available.
Keep Impeccable Maintenance Records: A well-documented service history is your best friend. It not only helps with troubleshooting but also significantly preserves the resale value of your outboard, proving to potential buyers that it has been cared for.
Invest in Professional Servicing: Now is not the time to skip your annual service. A professional mechanic can spot potential issues early. Be sure to have your engine properly “fogged” for off-season storage to protect its internal components from corrosion.
Explore the Aftermarket and Salvage Networks: As OEM parts become scarcer, a robust aftermarket parts industry and marine salvage yards will become invaluable resources for finding components.

The Resale Value Reality

So, what is your used Evinrude worth? The discontinuation initially caused some uncertainty and a dip in values. However, the market has stabilized. A well-maintained, low-hour Evinrude E-TEC, particularly the later G2 models, still holds significant value. They are powerful, capable engines, and there is a dedicated community of owners and enthusiasts who appreciate their unique performance characteristics. For them, a clean Evinrude remains a desirable option.

The Legacy of Evinrude and Its Place in History

Before we look to the future, it’s essential to pay homage to the incredible legacy Evinrude leaves behind.

A Nod to the Past: Key Innovations and Iconic Models

The story began in 1907 when Norwegian-American inventor Ole Evinrude famously built the first practical, commercially successful outboard motor. This single act revolutionized recreational boating. Throughout the 20th century, Evinrude was at the forefront of innovation:

The “Kicker”: Early models made outboards accessible to the masses.
Loop-Charging: A significant engineering advancement that improved engine efficiency and power.
E-TEC Technology: The culmination of their 2-stroke expertise, offering oil-injected, direct-injection engines that required no scheduled dealer maintenance for three years or 300 hours.

Evinrude motors powered fishing trips, watersports adventures, and even military operations, cementing their status as a true American icon.

Top Modern Alternatives to Evinrude Outboards

The outboard market has continued to innovate at a breathtaking pace. Today’s boaters have an impressive array of high-quality, reliable, and efficient options to choose from.

What to Look for in a New Outboard Motor

When shopping for a new outboard, consider these key factors:

Horsepower (HP): Match the power to your boat’s specifications and your typical use (fishing, cruising, watersports).
Fuel Efficiency: Modern 4-strokes are incredibly efficient, a major reason for their market dominance.
Weight: A heavier motor can affect the performance and balance of your boat.
Warranty and Dealer Network: A strong warranty and a nearby, reputable dealer for service are critical long-term considerations.
Technology: Look for features like digital throttle and shift, advanced gauges, and integration with marine electronics.

A Comparison of Leading Outboard Brands

Here is a neutral, expert-level comparison of the brands that have become the go-to choices for boaters worldwide.

Mercury Marine: The current market leader, known for its relentless innovation. Their Verado series offers supercharged, quiet, and smooth power, while the FourStroke and Pro XS lines cover a massive range of applications with proven reliability.
Yamaha Watercraft: A titan in the industry, Yamaha is renowned for its bulletproof reliability and exceptional fuel efficiency. Their extensive dealer network and strong warranty make them a safe and popular choice for all boaters.
Suzuki Marine: Suzuki has carved out a strong reputation for building durable, high-thrust, and value-packed engines. They are often praised for their innovative features, like lean-burn control, and their competitive pricing.
Honda Marine: Synonymous with quiet, clean, and reliable operation. Honda’s 4-stroke engines are fuel-sipping workhorses backed by a legendary reputation for automotive engineering quality.

Frequently Asked Questions (FAQ)

Q: Can I still buy a brand new Evinrude motor?
A: No. Any “new” Evinrude for sale is likely old dealer inventory from before the May 2020 discontinuation. Be very cautious, as factory warranties may no longer be valid or may be difficult to enforce.

Q: How long will Evinrude parts be available?
A: BRP committed to supplying parts for many years, commonly understood to be until at least 2030. However, availability for older models or less common parts may begin to diminish before then. Your best bet is to check with authorized BRP dealers.

Q: What happened to the Evinrude factory?
A: BRP consolidated its marine operations. The focus shifted entirely to the production and development of their other marine brands, like Alumacraft boats and Manitou pontoons, and to fulfilling their supply agreement with Mercury Marine.

Q: Is there any chance Evinrude will come back?
A: While BRP has stated the discontinuation is permanent, in business, nothing is impossible. However, there are no current plans, rumors, or credible indications of a revival. The investment required to re-enter the market is astronomical. It is best to consider the Evinrude brand officially retired.

Conclusion

The story of Evinrude is a poignant chapter in marine history—a tale of legendary innovation that ultimately couldn’t withstand the powerful currents of market change. The definitive answer is that Evinrude motors are no longer made, a decision made by BRP in 2020 due to strategic and market pressures.

For current owners, the path forward involves diligent maintenance and a strong relationship with a BRP dealer for parts and service. For those looking ahead, the current outboard market is vibrant with exceptional alternatives from brands like Mercury, Yamaha, Suzuki, and Honda, which offer unparalleled levels of reliability, efficiency, and technology.

Ready to explore your options for a new, reliable outboard? Browse our complete guide to Choosing the Right Outboard Motor for expert advice tailored to your needs.